I’m a content designer with a decade of experience and an
urge to simplify.

Take a look at my work below, or check out
my novel and other publications.

If you need help communicating clearly to users,
reach out here or on Linkedin

Work

Menu navigation in Google Play


I’m a sucker for a taxonomy, which was useful when we needed to completely overhaul the main menu.
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App management in Google Play

Users wanted more management options, so we had to teach an old app new tricks.
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Play Points

A fancy new rewards program should sound cool, not complicated. Turns out, doing that is complicated.
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Play Pass

A lot of work goes into explaining that a subscription for hundreds of games is as good as it sounds.
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Play Protect

It’s a delicate balance making app security notifications informative without being scary.
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Data Safety in Google Play

Users care deeply about their data, but they don’t care to learn how to keep it safe. We tried to change that.
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AdWords Policy

The rules for advertisers were changing, and it was my job to explain what they couldn’t do.
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Project 50to30

App names were too long. Making them shorter made everything better.
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Wanna make something cool with me?

Tell me about the thorny taxonomy or the tricky user journey you’re working on, either through the form below or a message on LinkedIn.