Developers don’t want their apps to sound scary, users want maximum clarity in very few words, and Google’s lawyers don’t want us to say anything … let’s call it “problematic.” This severely restricted my options as a content designer, and the majority of the work involved endless hours of negotiating what we could say. My greatest contribution to the whole project was pushing back on the arcane and technical terms that were unintelligible to the average user. I wasn’t a writer so much as a referee, and the work was better because I took on the role.