Google Play app management

Lead content designer
Google Play, 2018-2020

What I did

Play’s app management page was only good for updating or reinstalling an app, and users wanted more features. I worked with a UX designer and a PM to rebuild the page with useful information and functionality at the fore.

We went to engineers to see what information was even available, and we took the chance to incorporate some new features, including Play Protect, storage management, and app sharing. I organized everything based on common user journeys, and UX research confirmed most of our assumptions. Naturally, I adjusted our information architecture for the ones it didn’t.

Old version of app management in Google Play

After

New app management screen for Google Play

Pushing for a new name

The original scope of the project didn’t include a rename for the page, but I campaigned for it. The original name didn’t match our guidelines (don’t use “my”), and I knew I’d never get a better chance to change it. There were some product folks who disagreed with our guidelines, but it’s hard to argue with consistency, and I eventually convinced them it was the right move.

Before

Press coverage